Photo: Rosa Panggabean/OxfamAUS.
Six months later, as part of our impact communications strategy, it was time to report back to donors with stories of impact from the field, to show them how their donations had been used. We had a wealth of information in our hands, including images, video, interview transcripts and real-time data about the scope and scale of the emergency response.
I created a small working group that would develop the content into a compelling landing page. I prepared a schedule and allocated tasks to all team members: the content producers were to curate video, images and stories; the copywriter was assigned to write copy for the page and craft the longer-form blogs to support the storytelling; the designers would create the landing page. I obtained the data needed from the Humanitarian team to create small infographics to showcase some numbers about the response. I managed the approval process with the Fundraising team and the website went live. The Indonesia appeal raised more than $1.7 million towards Oxfam’s recovery work in Sulawesi.