Photo: Hariandi Hafid/OxfamAUS
On 27 September 2018 a 7.4 magnitude earthquake and subsequent tsunami hit Sulawesi in the Indonesian archipelago. The next day, Oxfam Australia was designated the global lead in the humanitarian response and fundraising. The content producers set about gathering as much content as they could from Indonesia. Images were purchased from Associated Press of the devastation on the ground.
It was quickly decided that we only needed an online communication strategy for the appeal and response report, to ensure we were quick to market and to keep the content flow up-to-date.
I took the design lead, creating the initial art for the response, as well as Facebook, Instagram and online ads. I distributed the content to the digital producers as the content was coming from multiple sources: AP, the Indonesian country team, and local photographers. The creative team decided a live daily blog was the best way to communicate with supporters and update them on the situation as it developed.
I created a project schedule for the whole team, where small blogs would be written by the copywriter daily or weekly, based on the content available. At the same time, I coordinated in-house production of video updates, working closely with our Media and Humanitarian teams to give supporters a clearer picture of the response. The digital producers would then update the website daily with information and create eDMs soliciting donations.
This was a challenging and rewarding project, as it was produced during one of our busiest periods: the lead up to Christmas. This meant successfully juggling a multitude of competing demands from the business.
LANDING PAGE :
www.oxfam.org.au/what-we-do/emergencies/past-emergencies/live-indonesia-tsunami-updates/